Skip to content Skip to sidebar Skip to footer

Digital Boost for Food and Beverage Services in Ski Resorts

Digitizing hospitality in winter resorts is no longer a luxury – it’s a necessity
Employee using Axess software on touch screen

Headquartered in Austria and backed by 21 sales and support subsidiaries, Axess is a leading manufacturer of ticketing and access management systems serving customers worldwide. The company’s solutions are used wherever fun is had, including (but not limited to) ski resorts, fair and convention centers, stadiums and arenas, leisure parks, museums, attractions and tourist transport.

Recognizing that most ski resorts across North America are operated by a single organization running everything – from the lifts to the restaurants and retail shops – Axess has introduced RESORT F&B, a fully integrated solution for order and inventory management in restaurants, kiosks and shops. RESORT F&B provides a single unified solution that consolidates point-of-sale, customer relationship management (CRM), reporting and resort-charge functionality across an entire property.

“Until now, each line of business often used its own software, which made reporting, loyalty programs and customer benefits fragmented and hard to manage,” said Axess product manager Emanuel Roider.

“Our resort clients told us they were wasting time manually applying customer discounts, reconciling disparate till systems and issuing separate receipts for lift tickets, food and beverage purchases, and rentals. RESORT F&B solves these issues by automatically applying any CRM-based discount at the point of sale, and by letting guests charge food and beverage purchases directly to their Axess ski-ticket media. This seamless integration saves staff time, reduces errors and creates a much smoother experience for guests.”

A digital solution for winter challenges

While beneficial year-round for off-season resort activities, the RESORT F&B is particularly useful during the winter months, when resorts face extreme peaks of demand, unpredictable weather and high staff turnover. It is here that manual or patchwork systems buckle under the pressure: lines get long, mistakes creep in and managers struggle to get accurate, real-time data of current stocks or revenue.

This means that digitizing hospitality in winter resorts is no longer a luxury – it’s a necessity. A fully digital, integrated food and beverage system is crucial for maintaining speed, accuracy and guest satisfaction during a resort’s busiest season.

Scanning card on reader
Photo: Axess

“Cold temperatures and high guest turnover demand systems that are fast, reliable and intuitive. A fully digital setup like RESORT F&B gives managers real-time visibility into sales, staffing needs and inventory, so they can make data-driven decisions on the fly – whether it’s deploying extra servers during a snowstorm or adjusting menus based on live demand,” said Roider. “Ultimately, a digital hospitality platform transforms a resort’s busiest, most unpredictable months into smooth, profitable operations while delivering the seamless, contactless experience today’s guests expect.”

During peak lunch and après-ski hours, resorts can process hundreds of transactions per hour, resulting in crowded queues, stressed staff and long wait times. RESORT F&B tackles this with several coordinated features that keep lines moving, reduce order errors and transform what would otherwise be a chaotic service period into a calm, efficient operation:

  • Self-service kiosks let guests place and pay for orders without waiting for a cashier.
  • The fast-food mode on the manual POS offers one-touch item selection and integrated dispensing-system control.
  • The online table reservation system and interactive floor plan ensure seating is optimally utilized and staffing levels are planned accurately.

For staff, the intuitive fast-food POS layout, along with support for handheld order-taking and self-service kiosks, dramatically cuts transaction times. And finally, managers gain a centralized dashboard for real-time sales, staffing and inventories – freeing them from manual reporting and helping them redeploy resources where they’re needed most.

“Managers tell us they appreciate the real-time dashboards that let them spot bottlenecks as they happen,” said Roider. “Front-line staff appreciate how intuitive the interfaces are, even when they’re working in thick gloves or training new seasonal hires. And from the guest’s perspective, RESORT F&B means no more digging out cash or credit cards from their wallets in the cold, discounts and meal credits apply automatically, and everything can be charged to their ski pass.”

What sets Axess apart

Unlike standalone food and beverage solutions, Axess RESORT F&B is fully integrated with a resort’s ticketing and CRM platform from Day 1, offering consolidated reporting across all revenue streams, seamless loyalty-program enforcement and a truly ‘one-card’ guest journey. This means no more batch imports, custom interfaces or double-data entry – just one unified system that works across lifts, rentals, retail, and food and beverage services.

Cold temperatures and high guest turnover demand systems that are fast, reliable and intuitive. A fully digital setup like RESORT F&B gives managers real-time visibility into sales, staffing needs and inventory, so they can make data-driven decisions on the fly – whether it’s deploying extra servers during a snowstorm or adjusting menus based on live demand.

Emanuel Roider, Axess

RESORT F&B is also modular by design, and the core POS module supports both traditional and fast-food workflows. The handheld terminals let floor staff take orders tableside and send them straight to the kitchen. The online reservation module manages table bookings and displays real-time floor plans. The self-service kiosk module offers touchscreen ordering and integrated payment. And then, behind the scenes, the resort-charge module ties every transaction to the guest’s ski-ticket media. All modules also share the same database, ensuring a single source of truth and maintaining consistency across the entire system.

Axess RESORT F&B is extremely flexible,” said Roider. “Smaller resorts can start with a basic POS and resort-charge integration, then add on kiosk or reservation modules as they grow. Large alpine destinations often deploy the full suite – POS, kiosks, handhelds, online reservations and extensive reporting – across dozens of outlets. And because every module is optional and configurable, RESORT F&B fits a single-lift mountain as easily as a multi-village resort.”

Moving forward, Axess expects to see even tighter integration of RESORT F&B with mobile apps, allowing guests to place their orders from the chairlift, and AI-driven demand forecasting to optimize inventory and staffing.