Storing Snow Made Easier
Resorts that suffer no snowfall can still open on schedule
Cover Stories
Narrowing the gender gap
A national organization representing ski and snowboard instructors is ramping up its efforts to boost visibility of women in snow sports. Here’s how.
Old Board, New Idea
California company upcycles abandoned snowboards into skateboards
Vermont Adaptive Ski and Sports
Empowering people with disabilities by offering sports for every body
Storing Snow Made Easier
Resorts that suffer no snowfall can still open on schedule
LoneStar Tracking GPS System
A visibility and risk management tool for the ski industry
Building the Future of Urban Snowsports
Briton Engineering Developments Ltd. provides revolutionary technology through Snowflex
Features
Building the Snow Operations Workforce of Tomorrow
Recruitment and retention strategies
Optimizing Snow Grooming Operations
Lessons from the season’s early runs.
Prinoth’s 24-Hour Innovation Cycle
Revolutionizing snow groomer software updates
Top European Access Management Tech Makes its Way to North America
With its factory in Austria and 21 sales and support subsidiaries around the world, Axess is providing customers…
Moving in the Right Direction
Sunkid celebrates the installation of its 4,000th moving carpet
Sanitizing and Deodorizing Snow Resorts
Innovative lighting technology eliminates odors in stinky places like ski equipment rental shops
Profiles
SKIDATA Boosts Ski Resort Efficiency with Digital Solutions
Implementing data-driven solutions to help ski resorts optimize their operations, enhance efficiency and deliver personalized guest experiences
Pioneering Water Filtration Solution for Snowmaking Systems
Bollfilter dips their toes in North America
A Premier Training Hub
Waterville Valley Ski Resort welcomes the U.S. Snowboard and Ski Teams to its new training area.
Mattracks: A Sketching Success
Company invented the original rubber track conversion system
Three Mountains of Adventure
Big Bear Mountain Resort is southern California’s destination of choice for year-round alpine fun
Keep Machinery Operating at Peak Performance
BOSS Lubricants has the right recipe
Articles
Securing a Future for Snowmobiling
As snowmobile club members and volunteers age, it is critical to recruit and retain the next generation of…
Autonomous System Could Help Address Labor Shortages in Snow Clearing Industry
AI-powered system allows any model to operate remotely or autonomously
New Ski Lift Mechanics Training Program
Collaborative effort designed to help ski resorts fill key roles
Mastering Instagram and TikTok Algorithms
Unlocking the secrets to success on social media’s most dynamic platforms
Renewable Diesel for Ski Resorts
The time has come to make it happen
In the Snow
Industry NewsDeer Valley Resort celebrated Hoodoo Express grand opening with free skiing and festivities
First 200 participants received free Hoodoo Express lift access, along with the option to rent ski gear for just $25 per package.
Northstar California Resort and SOS Outreach unite to bring local parents to the slopes for the first time
National youth development non-profit offers parents the opportunity to learn how to ski or snowboard for the first time ever.
Ski the World, Differently with Kensington
Kensington launches experiences designed to cater to the increasing client interest in sport-themed and adventure travel.
Killington prepares for longest season in the east along with Superstar lift replacement and announces staff promotions for 2025
Killington Resort outlines spring skiing plan.
National Ski Areas Association appoints Mike Reitzell as new president and CEO
Reitzell brings over 20 years of experience in the ski industry to the role, including the last nine years as president of Ski California.
National Ski Patrol launches inaugural sponsored athlete-ambassador program
Groundbreaking initiative marks a significant milestone in 85-year history, celebrating members while integrating the organization’s creed.