Celeste Burgoyne, current president of the Americas and Global Guest Innovation for lululemon, has been appointed executive vice president and chief revenue officer, effective Jan. 26, to help drive the next chapter of growth for Vail Resorts.
Burgoyne will oversee Vail Resorts’ marketing function, lead all aspects of the guest journey and digital experience, and be directly responsible for most of the company’s revenue.
“We are thrilled to welcome [Burgoyne], a proven business leader with a long track record of driving growth and long-term guest loyalty at lululemon,” said Vail Resorts chairperson and CEO Rob Katz. “[Burgoyne]’s deep appreciation for the connection between brand, guest experience and revenue will be critical as we continue to reimagine how we connect with our guests, reignite our resort brands and accelerate growth in both lift revenue and our ancillary lines of business.”
At lululemon, Burgoyne oversaw all channel and customer-facing aspects of the company’s North American business, including e-commerce, customer relationship management, marketing, retail store experience and real estate, and was directly responsible for over $7.5 billion in revenue. She also led guest experience innovation for lululemon globally and launched the company’s membership program.
Burgoyne joined lululemon in 2006 and held numerous leadership roles over nearly two decades. She began her career at lululemon as the first general manager of the U.S. business when there were less than 10 stores. From there, she played a key role in scaling the business and building the brand from its infancy to where it is today – more than 750 stores and over $10 billion in revenue globally. Prior to lululemon, Burgoyne spent 10 years at Abercrombie & Fitch during a time of significant growth.
“It is an honour to join Vail Resorts, not just because of the respect I have for [Katz], the management team and this incredible business which has so much opportunity ahead, but also because of the passion that my family and I have for the experience it provides,” said Burgoyne. “I have spent countless days enjoying Whistler Blackcomb, in both the summer and winter, so I know firsthand what the company’s mission of Experience of a Lifetime means to skiers, snowboarders and all their guests. I look forward to being a part of the Vail Resorts team and this next phase of growth and transformation.”
Burgoyne will be based in Vancouver, B.C., where she and her family currently reside.
