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Skier carving down the slope
Narrowing the gender gap
A national organization representing ski and snowboard instructors is ramping up its efforts to boost visibility of women in snow sports. Here’s how.

Resort Profile

A Premier Training Hub
Waterville Valley Ski Resort welcomes the U.S. Snowboard and Ski Teams to its new training area.

Current Articles

Securing a Future for Snowmobiling
As snowmobile club members and volunteers age, it is critical to recruit and retain the next generation of riders to take over club operations
SKIDATA Boosts Ski Resort Efficiency with Digital Solutions
Implementing data-driven solutions to help ski resorts optimize their operations, enhance efficiency and deliver personalized guest experiences
Autonomous System Could Help Address Labor Shortages in Snow Clearing Industry
AI-powered system allows any model to operate remotely or autonomously
Optimizing Snow Grooming Operations
Lessons from the season’s early runs.

In the Snow

Recent Industry News
Hoodoo Express chairlift
Deer Valley Resort celebrated Hoodoo Express grand opening with free skiing and festivities
First 200 participants received free Hoodoo Express lift access, along with the option to rent ski gear for just $25 per package.
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Northstar California Resort and SOS Outreach unite to bring local parents to the slopes for the first time
National youth development non-profit offers parents the opportunity to learn how to ski or snowboard for the first time ever.
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Ski the World, Differently with Kensington
Kensington launches experiences designed to cater to the increasing client interest in sport-themed and adventure travel.