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Shel Zolkewich

Shel Zolkewich

Exploring the weird and wonderful worlds of writing, digital marketing and foodstyling—because they all go together. Okay, not really.

1 article published Follow:

January 2026  |  Vol. 13  |  No. 1

Cover of SnowOps Magazine, January 2026

Cover Story

Keystone Poised to Make History
Colorado resort the first venue to ever host NBS in back-to-back years

Features

Looking at the Big Picture
Translating high-performance ski training into a high-performing ski resort
Grooming After Dark
How extended operating hours change grooming cycles, equipment use and next-day surface quality
Beyond the Slopes
How after-hours programs are driving real results at ski resorts
Looking at the Big Picture

Translating high-performance ski training into a high-performing ski resort [Online soon!] 

Articles

NSP’s Mental Resilience Initiative
In partnership with the Cody St. John Foundation and Responder Alliance, the program provides stress awareness and resilience training tailored specifically to ski patrol environments.
Embedded Safety
Twiceme brings digital emergency technology into winter apparel.
Creating Careers in the Ski Industry
The Pipeline Project’s aim is to address workforce development gaps for the next generation of workers
Inside North America’s Largest Snow Storage Project
Now featured at Sun Peaks Resort in British Columbia, Snow Secure’s insulated mat technology is helping to secure the future of winter sports
NSP’s Mental Resilience Initiative

In partnership with the Cody St. John Foundation and Responder Alliance, the program provides stress awareness and resilience training tailored specifically to ski patrol environments [Online soon!] 

Departments

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About Us

SnowOps is North America’s voice for snow operations at ski resorts and ski areas, dedicated to bringing ski resorts and ski areas the snow operations information they want to know. You’ll find stories on the latest technology, volunteer experiences and more in SnowOps.

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